What is Search Engine Optimization | Step by Step Tutorial

What is Search engine optimization(Seo)?

Search engine optimization is used for finding higher ranking in Search Engine Result Page(SERP) Through Keywords. It is used for promoting websites, business, brand, product etc on Search Engine. It is free and organic way for finding highter ranking on serp.

Search Engine Optimization

Types of Seo

Mainly seo has 2 types

1. On-page seo
2. Off-page seo

You can learn On - page seo and Off-page from below.

Also learn How can we rank our website faster on serp - click here

How Search Engine Optimization Works?

For bringing websites, product, brand to top of any search engine result page require Good seo whether it belongs to on-page or off-page. Many factors are necessary to bring website on top of search engine result page(serp).These are as follows -

1. On-Page Seo - When we do seo within from our website's 

On-page seo works on many factors. These are as follows

• Keyword in Title and title should be between 55 to 70 character
• Keyword in Description and Description should be between 130 to 150 character
• Keyword in url and you should use short domain name
• favicon 
• contains alt text on image 
• Canonical link in url
• meta keyword - although now it is not mandatory in google algorithm
• Text/Html ratio 
• proper use on Heading

2. Off- page Seo - When we do seo outside of our website

If you want good ranking on any search engine then after complete on - page seo you should also work on off-page seo. Off page seo factors are as follows - 

• blog submission
• forum posting
• ppt/pdf/ video submission
• Social Bookmarking
• guest commenting
• blog/ forum commenting
• directory submission
• Classified Submission (local listing)
• Business Listing
• press release

and after that you should also work on Social media optimization(smo). Social media optimization means finding backlinks from social sites like facebook, twitter, linkedin, pinterest, instagram, google+  etc.

Read here - How to finding top ranked on serp Complete Digital Marketing Tutorial

Thanks for reading.

if you want to know anything about this or any else plz comment bellow...